KARACHI: Engro Foods Limited, a subsidiary of Engro Corporation, celebrated their success on the momentous occasion of Pakistan’s 65th Independence Day as it unveiled its corporate campaign- Khud Pakistan- showcasing the roots of the company as being one Pakistan’s home grown multinational organizations.
Engro with its rich history of over four decades of developing the agricultural sector of Pakistan used dairy as a stepping stone to enter the foods business in 2005 to give further impetus to its already diversified business portfolio including fertilizers, petrochemical, energy, trading and chemicals storage and handling. In a span of just 7 years, with a compound annual growth rate (CAGR) of 65% and a planned infrastructure investment in 2012 to the tune of PKR 8 billion, Engro Foods has become the country’s fastest growing local company catering to a wide demographic consumer base from high income groups to the more economically segment of the market both in Pakistan and abroad.
Serving over 5 million consumers nationwide every day, Engro Foods had revenues of about Rs 19.76 billion during 1H-2012 with profitability registering an increase of over 450% to close at Rs 1.02 billion. Since its inception Engro Foods has invested heavily in dairy development initiatives, cold chain infrastructure, enhancing capabilities of dairy farmers across Pakistan through innovative breakthroughs that have redefined the milk collection standards and benchmarks in the dairy industry.
Employing over 12,000 individuals both directly and in directly, Engro Foods’ continues to touch and improve life for over160, 000 dairy farmers through improved payments cycles, guaranteed collection, and improved margins and up to a 15 % increase in milk yields. Through its wide network of over 900 milk collection centers, Engro Foods Focuses its impact at the most economically challenged communities in Pakistan- an effort that has also been recognized at local and international fronts including the IFC managed G20 Challenge on Business Innovation where Engro Foods was declared the winner from over 300 global contracts.
Living its vision of elevating consumer delight worldwide the business established its Global Business Unit (GBU) and acquired Al-Safa Halal – the oldest Halal meat brand in North America in 2010. With presence in key retail stores including Loblaws, Wal-Mart, Sobeys, Metro, Kroger etc. Engro Foods GBU has obtained a market share of 15 % in Canada and 3 % in USA in the branded foods category.While talking to media, Afnan Ahsan- CEO Engro Foods added “story of Engro and that of Engro Foods is a source of national pride.
The fact that in a short span of seven years a home-grown multinational company has been created- with a geographic footprint spanning across Pakistan, Afghanistan, United States and Canada- is testament to the vision and business acumen of the Company. Engro Foods is an example that through focused approach companies can create real business value- not just in the Pakistani market but also globally. – Dailytimes